Revere Jewelers buys every Rolex reference at maximum market value — with same-day cash or wire payment and complete confidentiality. Steve Hami uses live secondary market data from dealer networks and auction results to ensure every offer accurately reflects current conditions. No consignment, no auction fees, no waiting.
Rolex Submariner
The Submariner is the most recognized sports watch in the world. Current and recent references include the 126610LN (black bezel, black dial, current production), the 126610LV ("Kermit," green bezel with green dial), the 116610LN (previous generation black), and the legendary 116610LV ("Hulk," all-green, discontinued 2020).
Value is driven by reference number, dial color and condition, bracelet stretch, movement service history, and critically — the presence of box and papers (B&P). Current approximate values: 126610LN with B&P: $12,500–$16,000; without papers: $10,500–$13,000. Hulk 116610LV with B&P: $14,000–$19,000.
Rolex Daytona
The Daytona is Rolex's most coveted reference and consistently commands premiums above retail. The current 116500LN in stainless steel (white dial or black dial) has a secondary market value exceeding its retail price — a rarity in any product category. With box and papers: $24,000–$36,000. The earlier steel Daytona 116520 with B&P: $14,000–$18,000.
Vintage Paul Newman Daytonas (references 6239 and 6241 with the exotic "Paul Newman" dial) occupy a category of their own — values range from $50,000 to $800,000+ depending on dial condition, case condition, and provenance. If you believe you have a vintage Paul Newman Daytona, contact us immediately for a specialized evaluation.
Rolex Day-Date (President)
The Day-Date — worn by presidents and world leaders since 1956 — is only made in 18k gold or platinum. References 118238 (yellow gold, older) and 228238 (current 40mm, yellow gold President bracelet) range from $22,000–$45,000+ depending on dial material. Meteorite dials, diamond bezels, and baguette-set dials command significant premiums. Platinum Day-Date 228206 commands further premium.
Rolex GMT-Master II
The GMT-Master II family includes some of the most desirable two-tone ceramic bezel references in the Rolex lineup. The 126710BLRO ("Pepsi," red/blue ceramic) with B&P: $16,000–$22,000. The 126710BLNR ("Batman," black/blue ceramic) with B&P: $13,500–$18,000. The discontinued 116710BLNR (previous Batman): $11,000–$15,000. The vintage-style 16710 (steel with aluminum bezel): $5,500–$9,000 depending on insert color.
Rolex Datejust
The Datejust is the most produced Rolex reference and values vary widely by configuration. Current references include the 126200 (36mm, steel, no cyclops) and 126300 (41mm). Value depends heavily on dial material (especially jubilee, diamond-set, and unusual color dials), bracelet type (jubilee vs. oyster), and metal combination (two-tone Rolesor commands more than steel alone). Most steel Datejust examples range $3,500–$8,000 depending on age and configuration.
Rolex Sky-Dweller
The Sky-Dweller houses one of Rolex's most complex proprietary movements (the Ring Command system) and is only produced in 18k gold or Rolesor. Reference 326938 in yellow gold: $28,000–$38,000. Reference 336934 in two-tone Rolesor: $18,000–$24,000. The Sky-Dweller's complexity and limited production volumes support strong secondary market values.
Why Box and Papers Matter
For most Rolex references, the original box, inner box, warranty card (or chronometer certificate), and hang tags — collectively called B&P — can add $1,500–$5,000 to your offer depending on the reference. Papers confirm production date and serve as provenance documentation for future buyers. If you have them, bring them. If not, Revere Jewelers evaluates every watch on its own merits.
The Rolex Secondary Market Today
After the extraordinary peaks of 2021–2022 when many references sold at 200–300% of retail, the secondary Rolex market has stabilized at elevated but more sustainable levels. Daytona and GMT-Master II Pepsi references continue to trade above retail. Submariner and Datejust references have normalized closer to retail-adjacent pricing. Steve Hami uses live dealer and recent auction data to ensure your offer reflects today's market — not last year's peaks or valleys.