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Privacy Policy
Last updated: May 1, 2026
Revere Jewelers (operated by Precious Trade Jewelers, Inc., "we," "us," or "our") is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights under California law.
1. Information We Collect
When you submit an appointment request through our website we collect:
- Name, email address, and phone number
- Preferred appointment date and time
- Description of items you wish to sell or appraise
- Photos you choose to upload
We do not collect payment information through this website.
2. Cookies & Tracking Technologies
We use the following technologies on this website:
- Cloudflare Turnstile (Essential) — security cookies that distinguish human visitors from bots. Always active; does not track behavior.
- Display preference (Functional) — your light/dark mode choice is saved in your browser's local storage only. Never transmitted to us.
- Google Fonts (Functional) — font files loaded from Google's servers may log your IP address per Google's privacy policy.
- Google Analytics 4 (Analytics, consent required) — collects anonymized data about how visitors use this site (pages visited, session duration, device type). IP anonymization is enabled. Data is processed by Google per their privacy policy. Only loaded after you accept cookies.
- Meta Pixel (Advertising, consent required) — measures the effectiveness of our advertising on Facebook and Instagram by tracking page visits and conversions. Data is processed by Meta per their data policy. Only loaded after you accept cookies.
Analytics and advertising cookies are never loaded unless you click "Accept" on our cookie banner. You may change your preference at any time by clearing your browser's local storage or contacting us.
3. How We Use Your Information
- To schedule and confirm your private appointment
- To communicate with you about your inquiry
- To evaluate the items you describe or photograph
We do not use your information for marketing without your explicit consent.
4. How We Share Your Information
We do not sell, rent, or share your personal information with third parties for their marketing purposes. Information may be shared only:
- With our email service provider (solely to deliver your appointment confirmation)
- When required by law or valid legal process
5. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know — you may request a list of the personal information we have collected about you.
- Right to Delete — you may request that we delete your personal information, subject to limited exceptions.
- Right to Correct — you may request that we correct inaccurate personal information we hold about you.
- Right to Opt Out of Sale or Sharing — under CCPA, sharing data with Google Analytics and Meta Pixel for advertising purposes may constitute "sharing" of personal information. You may opt out by clicking Decline on our cookie banner. If you have already accepted, contact us and we will delete any analytics data associated with your visit.
- Right to Non-Discrimination — we will not discriminate against you for exercising any of these rights.
To exercise any of these rights, contact us at:
We will respond to verifiable requests within 45 days as required by law.
6. Data Retention
Appointment inquiry data is retained for up to 24 months, after which it is securely deleted unless a business relationship requires longer retention.
7. Security
We use Cloudflare Turnstile to prevent automated abuse of our contact form. All form submissions are transmitted over HTTPS. Access to submitted data is restricted to authorized personnel only.
8. Children's Privacy
This website is not directed to children under 16. We do not knowingly collect personal information from minors.
9. Changes to This Policy
We may update this policy periodically. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the website after changes constitutes acceptance of the updated policy.
10. Contact
Questions about this policy or your privacy rights: